"Right out of the gate, people responded so warmly to the pilot and really took a very strong liking to it because of this character and what she meant," America Ferrera recently told a small group of television reporters gathered around her on the set of her hit ABC comedy Ugly Betty.

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Ugly Betty has been doing an odd dance. Taking a page from the telenovela form that brung it, it has a campy mystery that continues to unravel (the death of Mode magazine's former editrix and the possible foul play on the part of its publisher) with the ongoing awakening of our heroine.

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Maybe it's because we're close to Election Day. Or that it's Sweeps.

Tonight's episode carried the theme of family through the main plotline into its two subplots.

Betty's father, Ignacio, (Tony Plana) has come clean to his daughters about being an illegal. Both Betty and Hilda (Ana Ortiz) band together to raise a $20K retainer for a immigration lawyer. And that means that Betty begins pushing the show's version of NutraSystem/"Ask Me How I Can Lose 10 Lbs..."

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Here's how we're gonna roll today: First an episode wrapup. Then some general thoughts on the show.

This week's episode was hard-working. It expertly used its crisis du jour to do two things at once: deepening its characters and story development of the series' great mystery -- what happened to Fey, Mode's last editor.

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Ugly Betty is holding its own on the ratings front, getting the greenlight for a full-season, but can the same be said for story?

Before I answer that question, a rundown of this week's show:

Click here to read the rest of Episode 3: Betty Plays the Homegirl Card

If The Devil Wears Prada was seen by over 30 million Americans (domestic gross was $358 million), you can bet there's an overlap with Ugly Betty's viewers. In the second episode of the new series, we were introduced to the concept that a fashion magazine's Bible is The Book, a mock-up of the upcoming issue's content. Except, anyone who saw Prada (or read it) knows precisely what this is, and how no good can come of it. Does this familiarity help awareness, or make the plot device instantly passe?

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I am always tempted. That is, not to believe the hype. And Ugly Betty has been touted THE fall show on par with Studio 60 and Heroes.

And the timing.

Either it's very good or too "on the nose."

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"This business is all image. Is that who you want representing you?"

For those seeking another dose of this summer's hit The Devil Wears Prada, look no further. Soon you'll have Ugly Betty (ABC) to help quench your thirst for more backstabbing, catwalking, and office politics courtesy of fictional high-fashion magazine Mode. Oh, and then there's the show within the show starring Executive Producer Salma Hayek.

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Tonight's the night -- the long awaited premiere of ABC's irresistible Ugly Betty. This one-hour comedy has been the most talked about new series of the fall since last spring, when critics and advertisers got their first look at pilots that had been picked up by the networks for the 2006-07 season.

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Don't tell anybody … but the best new broadcast series of the fall is ABC's Betty the Ugly.

Click here to read the rest of An Early Look at Fall's Best New Show: ABC's Betty the Ugly