Do you smell that? What could it be? It smells like a mixture of gold and wings and victory... Oh, I know! It's an Emmy!

Still reeking of its recent Emmy win for Best Comedy, 30 Rock started its second season last night doing what it does best: guest stars, unexpected one-liners, and Liz Lemon eating her feelings in a wedding dress she bought on sale. It wasn't the best episode ever, but it was definitely solid.

It's the first day back from summer hiatus on TGS with Tracy Jordan and Liz waltzes in asking everyone how their summer was, because hers was fantastic: quilting, reading 2 books, and breaking up with Floyd. Things aren't so rosy for Tracy. His wife kicked him out so now he's moving into his dressing room, with Kenneth taking on the role of "office wife" and helping him redecorate.

You want a season finale? You got a season finale. The first season of 30 Rock went out with a bang... and a heart attack, a kidnapping, two breakups, and a page throwing himself down a flight of stairs. Take that, CSI.

I don't even know where to begin with the things I loved this week. The one-liners were out of control, from "Now make me a smoothie and let's go clubbing," to "I want five pounds of lobster meat," to "It's not Bianca like Sanka; it's Bianca like Willy Wonka," to "Tell him his mother's here and she loves him... Not in a queer way." There was so much great material in this episode, both dialogue-wise and plot-wise, it felt like it was super-sized, but Tina Fey and company managed to pack all that action into 22 little minutes.

Poor Liz Lemon. Just when she thinks she has it all - cool job, cute new boyfriend, a closet full of flattering empire waist dresses - she gets sabotaged by her boss's fiancé, Tracy Jordan goes missing, and her boyfriend takes a job in Cleveland. Don't get me wrong; Cleveland's a great vacation destination, but the only place a homeless guy will spit in your mouth is New York City.

Break out the bubbly - 30 Rock has officially been renewed for a second season! Conveniently enough, the night after the news was announced, one of the best episodes of the show aired (complete with fireworks), clearly proving that the big guns at NBC made the right decision.

This week's episode was super-sized and the viewers definitely got more bang for their buck. Good thing there were ten or so extra minutes, because we got not one, not two, but THREE scenes with Will Arnett in a shorty bathrobe. That's right, the man you probably know as GOB from the beloved Arrested Development one-upped all his former antics by appearing in the shortest shorty robe I've ever seen. Seriously - no matter how short you're thinking right now, it was shorter. On a real life note, Arnett is married to Amy Poehler, and I just love that. For some reason it makes me happy that two hilarious people are together and may one day breed more hilarious babies.

Back to the shorty robe for one more second - There's just something about the moment Kenneth the Page begins a sentence with, "My...", as in, "My, that's a short robe." You just know something good is coming after that first word.

After a somewhat rocky start in the beginning of the season, it appears Tina Fey has figured out how to write and play the lead character in the romantic comedy storylines of the show. Thanks to the NBC promos department, I knew the kiss with Floyd was coming, but Tina and company sure found a hilarious way to get there. The Tootsie DVD menu and Liz's feet falling asleep were my favorite parts, but I can't leave out the whole AA thing. It was one of those moments where I was yelling, "Nooooo don't follow him, nooooo don't lie about it"; you could just see her digging herself deeper. I'm glad she came clean, and her monologue about all her weird stuff was great. It made me think about all my weird stuff, most of which my boyfriend knows, but I'm sure not writing any of it here.

It's pop quiz time, 30 Rock fans: What do Isabella Rosselini, Nathan Lane, and LL Cool J have in common? Nope, they're not all starring in a revival of Shakespeare's Othello (although that would be interesting to see). Give up? Each of them has done a turn as a guest star on 30 Rock. For a show in its first season that's still struggling a bit in the ratings, those are great names to get, but don't forget about Ghostface Killah, Conan O'Brien, Joy Behar, or Paul Reubens either. And that's not even the whole list. I took it upon myself to do a little research and I found, in just seventeen aired episodes, 30 Rock has boasted eighteen different recognizable (at least to me) guest stars, some of whom appeared in multiple episodes. If there were a Guiness Book of World Records for things like this, I'm sure 30 Rock would take the title.

The guest stars snuck up on me a little bit until the most recent episode, "The Fighting Irish." Not only did Nathan Lane show up as Jack Donaghy's brother, but Molly Shannon and Siobhan Fallon (she did one season of Saturday Night Live back in the early '90s - hey, I said recognizable to me) were their drunk Irish sisters. Jason Sudiekis, currently breaking out on SNL, reprised his role as the guy who mistakenly sent Liz flowers on Valentine's Day. The piece de resistance was none other than Vada Sultenfuss as Flower Guy's girlfriend, Liz Lemler. Okay, her real name is Anna Chlumsky, but she'll always be Vada from My Girl to me and many others I'm sure. Good news - she's looking a lot better now than in her awkward My Girl 2 days.

Is the future of television the infomercial? Is NBC's 30 Rock the most sophisticated infomercial in television history, an amazingly effective and often blatant commercial message for GE? What's the line between programming and advertising and how clearly defined should that line be? Although 30 Rock is an expensive, well written and brilliantly acted primetime series, how different is it in context from the Auto Finance Network, a local market late night thirty-minute infomercial that presents itself as a TV program, introducing individuals with low credit ratings to Crazy 88, a service where they can buy a new car for $88 down and $88 a month, no matter how bad their credit rating. It's amazing how they can extend that singular message for thirty minutes, but it's also amazing how 30 Rock can keep GE references fresh and clever for 22 weeks (at least fans hope the series will last that long). It's likely that GE is conducting research on the affect 30 Rock is having on opinions and perceptions of the corporation. If, in fact, they are conducting such research, they recognize 30 Rock as a corporate communications tool -- aka infomercial.

Click here to read the rest of Is 30 Rock a Glorified Infomercial for GE?

In case you haven't noticed, 30 Rock is a funny show. If you happen to watch it, you might catch yourself laughing quite a bit. I've conducted a small-scale scientific study (read: I was the only subject) to investigate the different types of laughter this show generates, which directly correlate to three levels of comedy that I will dissect below.

Click here to read the rest of 30 Rock: Investigating the Laughter

Rachel Dratch vs. Jane Krakowsi: Who would win in a fight?

Depends on how they're fighting. Pure fisticuffs? I'd have to pick Dratch; she looks pretty scrappy. Jello wrestling? Dratch again; she can hit low and take blondie down. Playing a delusional actress on a sitcom? Krakowski. She just has more experience. And that's why I don't mind the much publicized "demotion" of Dratch from the role of Jenna to a variety of characters on 30 Rock, ranging from a blue man in Tracy Morgan's drug-induced hysteria to, most recently, an Eastern European prostitute-slash-maid.

Click here to read the rest of 30 Rock: The Many Faces of Rachel Dratch

If you clicked on this link, you probably fit into one of three categories: 1) you're one of my close friends or relatives, 2) you think this article is about REM, or 3) you're interested in 30 Rock. If you're in category three, chances are, you don't watch 30 Rock yet, but you're thinking about starting. Maybe you've heard about Alec Baldwin's whispery, Golden Globe-nominated performance as NBC bigwig Jack Donaghy, or maybe you're a fan of Tina Fey from her days at Saturday Night Live. Either way, I'm here to convince you to take that chance and tune in to this show, but not just for the reasons I've already mentioned. There's something else lurking just underneath the surface, and it's definitely a worthy reason to start watching. Its name? Kenneth the Page.

Click here to read the rest of 30 Rock: What's the Frequency, Kenneth?

Can NBC's 30 Rock beat the sitcom curse?

Anything's possible. Julia Louis-Dreyfus this year beat the Seinfeld curse with a successful new series, CBS' The New Adventures of Old Christine, and a surprise Emmy Award as Outstanding Lead Actress in a Comedy Series.

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